How we choose
Every product on Prydea must earn its place.
This is what that means in practice.
We evaluate before listing
Before a product appears in the catalogue, we create our own evaluation of it.
Supplier specifications are one source of information. They are not the conclusion.
We examine the product’s measurements, materials, fit, adjustment, care requirements, intended use, genuine strengths, and known limitations.
We look for the details that determine whether a product works for a specific dog and situation. Real measurements matter more than vague size labels. Named materials matter more than broad quality claims. A specific use case matters more than saying a product suits everyone.
Missing information matters too. If an important measurement, material, strength rating, or safety claim cannot be confirmed, that uncertainty becomes part of the evaluation.
What we explain
Our product pages are intended to answer six questions clearly:
- Who does it suit? The dogs, owners, and situations the product genuinely serves.
- Who should look elsewhere? The conditions that make another product the better choice.
- What does it do well? The specific strengths supported by the evidence available.
- Where does it fall short? The limitations, caveats, and extra care a buyer should understand.
- Why does Prydea carry it? The specific reason the product earned a place in the catalogue.
- How confident are we? A plain-language indication of how strong the case for the product is.
A lower-confidence product is not disguised as a stronger one. Its limitations and uncertainty should be clear before a customer buys it.
Evidence and uncertainty
We distinguish between supplier specifications, independent research, verified owner experience, and Prydea’s own evaluation.
Not every fact can be independently tested.
When evidence is limited and that limitation could affect the decision, our guidance should make the uncertainty clear. We do not present a supplier claim as though it were our own finding.
A known unknown does not automatically make a product unsuitable.
Some products can still serve a narrow and clearly defined use case when their limitations are understood. In those cases, the confidence level and guidance must reflect the evidence honestly.
If missing evidence makes a safe or defensible recommendation impossible, the product should not be listed until that issue is resolved.
The catalogue stays deliberately narrow
Prydea does not add products simply because they are available.
A smaller catalogue allows us to understand the products in it more thoroughly and explain the differences that matter.
The catalogue will expand only when the same evaluation standard can be maintained.
Sometimes the right answer is nothing
If nothing we carry suits a customer’s situation, we should say so.
Where useful, we may explain what to look for elsewhere. A recommendation is only trustworthy if it can also conclude that no current product is suitable.
Ask Prydea follows the same rule for dog walking equipment. It recommends only from products whose evaluations match the customer’s situation. A product is removed from consideration when a known unsuitable condition conflicts with what the customer has told us.
Ask Prydea explains the selected result. It has no access to product margins and cannot favour a product because it earns Prydea more.
What we never do
- We never rank or recommend products according to margin.
- We never create urgency through countdowns, stock pressure, or manufactured scarcity.
- We never hide a limitation that could reasonably change a customer’s decision.
- We never present a supplier claim as Prydea’s own finding.
- We never invent an answer when the evidence is missing.